# Customer Fulfillment: 15 outcomes

OTIF penalties prevented before they hit. Customer inquiries answered in seconds, not hours. Disputes filed automatically with evidence attached. Your customer service team stops reacting and starts delivering.

## Why this matters

Customer fulfillment failures are expensive. Retailer OTIF penalties run 3-5% of order value. Chargebacks reach $500 per incident. Customer service teams spend hours on 'where is my shipment' calls that Cassie resolves in seconds.

## How FourKites Delivers

The integrated technology layer that bridges the gap between raw visibility and autonomous execution, ensuring your supply chain remains proactive and resilient.

### The Order Twin

connects every customer commitment to the shipments fulfilling it.

### Loft + Digital Workers

Tracy monitors and escalates. Cassie answers inquiries instantly. Alan reschedules proactively.

### The Graph

provides delivery benchmarks by lane, carrier, and facility.

## Case studies

### The Coca-Cola Company — Answering 'Where's My Truck?' in Seconds with Tracy AI

.webp)

[Coca-Cola Company Case Study](/content/case-studies/the-coca-cola-company-answering-wheres-my-truck-in-seconds-with-tracy-ai/index.html)

### First Solar — Reimagining Logistics with Tracy AI Across a Global Network

[First Solar Case Study](/content/case-studies/first-solar-reimagining-logistics-with-tracy-ai-across-a-global-network/index.html)

### Church & Dwight — Automating Track & Trace with Tracy AI

[Church & Dwight Case Study](/content/case-studies/church-dwight-automating-track-trace-with-tracy-ai/index.html)

### Bayer — Expanding Global Visibility for Efficiency & Customer Satisfaction

[Bayer Case Study](/content/case-studies/bayer-expanding-global-visibility-for-efficiency-customer-satisfaction/index.html)

### Barilla — Saving Time and Making Customers Happy

[Barilla Case Study](/content/case-studies/barilla-saving-time-and-making-customers-happy/index.html)

### Martin Brower — Cutting Driver Detention 19% with Smarter Carrier Communication

[Martin Brower Case Study](/content/case-studies/martin-brower-cutting-driver-detention-19-with-smarter-carrier-communication/index.html)

### Ace Hardware — Transforming Store Deliveries and Meeting Customer Demands

[Ace Hardware Case Study](/content/case-studies/ace-hardware-transforming-store-deliveries-and-meeting-customer-demands/index.html)

### Henkel — Improving Customer Experience and Operations

[Henkel Case Study](/content/case-studies/henkel-improving-customer-experience-and-operations/index.html)

## Customer Fulfillment outcomes

### Branded Customer Shipment Tracking Portal

A self-serve builder lets shippers stand up a fully branded, customer-facing tracking portal on their own subdomain, with no login required. Customers look up an order in one step and see a live journey timeline and map, all under the shipper's own branding, configured without a developer.

[Read more](/content/outcomes/branded-customer-shipment-tracking-portal/index.html)

### Configurable Order Lifecycle Management

Customers define their own order status taxonomy, filtering dimensions, and lifecycle stages. The platform adapts to each company's unique fulfillment workflow.

[Read more](/content/outcomes/configurable-order-lifecycle-management/index.html)

### Delivery-First Multi-Modal Tracking

A unified tabular delivery view independent of parent order structure provides cross-modal filtering (TL, LTL, Ocean, Air, Rail, Parcel, Courier), risk flagging with Risk Reason and Risk Source, and delivery-level SKU drill-downs.

[Read more](/content/outcomes/delivery-first-multi-modal-tracking/index.html)

### In-Store Merchandising Display Compliance

Advanced IoT smart labels attached to each display track location from warehouse through transit to store arrival (geofence detection). Tamper alerts confirm when the display is opened and assembled on the sales floor. FourKites platform aggregates display setup rates, backroom dwell times, wrong-delivery detection, and connectivity health across the entire retail network in real time.

[Read more](/content/outcomes/in-store-merchandising-display-compliance/index.html)

## Customer Fulfillment Statistics

- **5%+ OTIF improvement**: Kraft Heinz lifted its OTIF score in the first year on the platform.
- **90 minutes to seconds**: Coca-Cola cut "where's my truck" response times with Tracy.
- **25–30% fewer OTIF fines**: a Fortune 500 CPG reduced customer fines with Tracy.
  
"FourKites' AI agent Tracy has transformed how we handle 'where's my truck' queries, cutting response times from 90 minutes to just a few seconds, returning hundreds of hours to our associates annually. This positions us ahead of the curve as we prepare for a future where customers expect increased and differentiated service capabilities."  
  
— Patrick McManus  
Senior Director Customer Operations, The Coca-Cola Company